Make Money With Horses
By Don Blazer
Last year, for the first time, the graduates in highest demand were “vocational school graduates”, not college graduates.
The most sought after graduates are auto mechanics, computer repair experts and computer program maintenance personnel. What does that mean if you have a horse business? It means “a specialist with specific knowledge” is going to be more successful in the future than a generalist.
It means the ranch that advertises: lessons, training, boarding and sales is on the path to mediocrity and will limp along financially.
It means you are going to be in higher demand if you are an expert in one field rather than a “jack of all trades.” It means if you want to boost your income, first boost your knowledge about one facet of the horse industry—know that you know what you know.
Be a specialist and know more than any other specialist about your subject.
Self-employment experts Paul and Sarah Edwards report that a “lack of focus makes it harder to generate a steady flow of well paying clients.” According to Paul and Sarah the first thing “multi-service” entrepreneurs do is “reduce prices.” When you know what you know and clients see you as an expert, they expect and are willing to pay a premium for your services.
Economist/lecturer Barry Asmus says combine focus with knowledge to create wealth.
Asmus says, “Schooling will be transformed because of competition—parents will have a choice; students will be empowered. The educational hierarchy is becoming obsolete as government schools are toppled by market alternatives.” Check out
to see what “new school” is all about.
What kills the focus?
Fear of failure, not wanting to miss an opportunity for income, multiple interests, thinking in general terms instead of specifics.
Be the best at the one thing you focus on. Don’t “train horses”, train winning jumpers. Don’t sell horses, sell “champions.” Don’t give riding lessons, “create superior riders in competitive trail.”
Trying to be “everything for everyone” is today’s formula for failure.
For horse business tips, visit www.donblazer.com